Although the majority of cosmetic procedures are still performed on women, around 10% of cosmetic patients are now men. That figure is rising at an almost unprecedented rate, having grown at around 20% within only the past few years. It’s reported that half of men aged between 18 – 30 would consider cosmetic procedures. What’s changed?


Men and Beauty Cosmetic Procedures

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The Changing Face of Masculinity

What’s considered to be ‘masculine’ is changing. The definition of the term is constantly evolving (remember, high heels were originally designed for men!), and aspects of masculinity are now closely associated with traditional ‘female’ characteristics. For example, more men than ever before are involved in childcare with the number of stay-at-home dads on the rise, and it’s also reported that men are spending more on fashion than women. It’s considered masculine for men to take care of themselves and have pride in their appearance, and considering cosmetic changes is a part of that.


Male Cosmetic Procedures

Breast reduction surgery, eyelid surgery, liposuction, and nose reshaping are all popular. However, non-surgical options are perhaps the most requested of all. Microdermabrasion, skin peels, and botox are some of the most widely performed procedures on men, and the American Society of Plastic Surgeons reports that in the US there was a massive 397% rise in male botox between 2000 – 2017. These procedures have been widely promoted amongst the microdermamale community, with the likes of Simon Cowell and Gordon Ramsay publicly admitting to having Botox and dermal fillers.

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Why The Rise?

According to surveys, one of the biggest reasons for the rise in cosmetic procedures amongst men is to look better in selfies. However, staying youthful is also important to men, and these procedures can also massively change how men are perceived, with research suggesting that ‘having work done’ can make men seem more trustworthy.


The Future of Male Cosmetic Surgery

Here at Medical Cosmetics, we’ve noted a substantial rise in the number of men that are booking appointments with us, or contacting us for further information about our range of non-surgical procedures such as dermal fillers and Botox. The aesthetic medicine industry is truly at a turning point, and we’re proud to be a part of this change, providing both men and women with the solutions they need to feel confident in their own skin. We expect that this really is only the start, and that the future of the aesthetic medicine world will be one where equality and impartiality dominates.


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